Friday, November 16, 2007

AZ Republic Wipes Out This Morning

Congratulations to the Arizona Republic newspaper this morning. The two biggest sports events in the state, Arizona Wildcats hosting the #2 Oregon Ducks and Phoenix Suns hosting the Chicago Bulls, had zero coverage in the paper this morning because the games finished too late.

How does two games in your own market finish too late for news coverage? How does the Arizona Republic not save space for one of only 3 D-1 football programs in the state playing the #2 team in the country? I'm sure no one wanted to wake up and read about how the Cats put a whooping' on Oregon and crushed their National Title hopes. That's not big news, is it?

And newspapers wonder why they are losing readers!!!

These games didn't even go past midnight. We are not on the East Coast where it's understandable if a West Coast box score doesn't make the paper. This is the AZ Republic's market! There is no excuse for these games not having coverage.

Men and some women, in general, who actually still get print news wraps, wake up, hit the toilet and quick read as much as possible in the ultimate in multi-tasking. There isn't time to waste surfing the web for 15 minutes to catch the highlights of the previous night's games. We have to get to work. And once we are in the car and on our way to work, we have the radio to fill us in on the latest news from the current and previous night. Newspapers have, at most, about a 20 minute window to catch the attention of working readers. Once that opportunity is missed, their is no need for the fish wrap.

But hey, the AZ Republic had plenty of stories on Barry Bonds indictment to read. It's not like I hadn't heard all about that the entire day yesterday. Way to report on old news and miss the boat on the two biggest games taking place locally, with one being a huge, huge, huge win for a football program trying to become a power.

If I want this kind of coverage, I'll simply make the switch to the USA Today, which has better news all around. It does land on the doorstep at the same time as the Republic, since it is the AZ Republic that prints and delivers them.

Ballhype: hype it up! Digg!

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